Brand Visual Bible & Anti-Cliché Direction
Define repeatable rules for light softness, focal lengths, surface materials, and restrained color palettes free of glossy synthetic clichés.
AI & Generative Media
Program #014 · AI Media
✓ Free Online Intro Included
Brand Art Direction & Visual Consistency with Midjourney & Flux
Build a cohesive visual brand system across Midjourney and Flux by locking style references, natural lighting rules, color palettes, and layout-ready framing.
Anyone can generate one striking image by accident. Still, most AI-illustrated websites immediately betray themselves because every banner carries a different lighting mood, skin texture, and color cast. Cohesive brand imagery requires art direction before prompting. In this course, we define a visual style bible, lock moodboards and character references in Midjourney, pair Flux where clean environmental typography or spatial control is needed, and unify final sets through disciplined color grading and layout-aware cropping.
✓ Free Online Introductory Session
Start with a free online intro consultation for this course: we review the syllabus together, clarify how many sessions you need based on your goals and pace, and decide whether continuing Online ($69 CAD/hr) or In-Person ($99 CAD/hr) suits you best.
First Session
Free Online Intro
Session Rates
$69/hr Online · $99/hr In-Person
Course Structure
Tailored to Your Level & Pace
Instructor & Language
Iman Adlkhah · EN & Persian
Prefer just the written framework instead of live sessions? A standalone $39 CAD PDF guide option can also be requested for this course: select the PDF option below.
Want our Toronto studio to build or produce this directly for your business? Explore Tehranto.Plus Custom Web Apps & AI Systems, Commercial Video Production, and recent studio work on @tehranto.plus on Instagram.
Course Learning Pillars
Core Capabilities Developed in This Course
Every learner starts from a different background. These are the core capabilities this course develops, paced to your goals across the sessions we plan together.
Style, Moodboard & Character Locking
Build calibrated Midjourney moodboards, style reference weights, and character anchors so every asset looks photographed within one campaign.
Complementary Midjourney & Flux Workflows
Pair Midjourney's atmospheric editorial texture with Flux's strengths in prompt adherence, clean signage typography, and structured mockups.
Layout-Aware Framing & Final Color Unification
Compose intentional negative space for web headlines and finish campaign sets with a unified Lightroom white-balance, grain, and WebP pass.
Course Syllabus
Core Concepts & Topics Covered
Below are the main concepts and topics covered in this course. In your Free Online Intro Session, we align the exact depth and number of sessions to your experience and goals.
Topic 01
Art Direction Foundations & Diagnosing Synthetic Visual Tells
Learning why raw generated images look cheap and translating your brand's personality into concrete optical, material, and lighting rules.
- Spotting and eliminating plastic skin sheen, teal-orange contrast traps, and cluttered backgrounds
- Defining a brand lighting signature: diffused daylight, architectural shade, or warm tungsten
- Building a concise, reusable prompt grammar grounded in photography terms
Topic 02
Moodboards, Style References & Character Continuity in Midjourney
Controlling style weight and subject consistency so portraits, interiors, and detail shots hold together across an entire site or campaign.
- Curating clean reference sets to train cohesive Midjourney moodboards and style anchors
- Balancing style weight so palette rules hold without overriding subject accuracy
- Maintaining recurring talent styling and spatial cues across wide, medium, and detail crops
Topic 03
Flux Precision Prompting, In-Scene Typography & Layout Space
Switching to Flux when art direction calls for exact spatial relationships, clean storefront or packaging lettering, and headline-ready composition.
- Generating readable signage, minimal packaging mockups, and architectural graphics in Flux
- Directing left-weighted or right-weighted compositions with clean copy space for UI overlays
- Using inpainting and regional edits to fix hands, garment seams, and distracting props
Topic 04
Post-Production Grading, Resolution Polish & Web Delivery
Treating generated frames like raw camera selects that earn their final editorial cohesion in Lightroom and Photoshop.
- Batch-matching white balance, tonal curves, and subtle organic grain in Lightroom
- Upscaling selectively without introducing crispy halos or artificial sharpening artifacts
- Exporting responsive sRGB WebP image pairs optimized for fast page loading
Course Reference Overview
Brand Visual Consistency Control Matrix
Core practical benchmarks and standards covered as part of this course's curriculum.
| Art Direction Pillar | Uncontrolled AI Output | Directed System Approach | Brand Perception |
|---|---|---|---|
| Color & Light | Every card shifts between neon, warm, and HDR | Locked moodboard palette plus Lightroom batch grade | Calm, intentional studio visual identity |
| Human Subjects | Over-smoothed skin and inconsistent casting | Natural daylight optics and controlled character refs | Believable editorial portraits with warmth |
| Environmental Text | Garbled pseudo-letters on signs and mockups | Flux typography direction or clean Photoshop plate | Clean details that hold up on large screens |
| Page Composition | Busy center-packed subjects fighting UI text | Planned negative space and aspect-ratio hierarchy | Readable typography and balanced layout rhythm |
Start With Your Free Intro Session
Book Program #014: Brand Art Direction & Visual Consistency with Midjourney & Flux
Choose a time for your Free Online Intro Session to map out your course path, or book an Online ($69/hr) or In-Person ($99/hr) session directly, or request the $39 CAD PDF guide option.
1. Choose Option & Preferred Time (ET)
Standalone PDF Guide Option ($39 CAD)
If you prefer to study the written framework and reference checklists of this course on your own instead of live coaching sessions, enter your details on the form to request the $39 CAD PDF edition. We will coordinate and send your payment link and PDF guide via email or WhatsApp.
Program FAQ
Common Questions
Do I need paid subscriptions to both Midjourney and Flux before starting this course?
No. Do not buy multiple subscriptions ahead of time. Depending on whether your priority is editorial brand photography, packaging mockups, or web UI visuals, one primary generator paired with Lightroom and Photoshop may cover everything you need. We review your brand goals in the Free Online Intro Session and recommend the leanest tool stack for your sessions.
How does the Free Online Intro Session work, and how many sessions will I need?
Every course begins with a Free Online Introductory Session where we review the core syllabus together, evaluate your current background and goals, and map out how many sessions you actually need and whether continuing Online ($69 CAD/hr) or In-Person ($99 CAD/hr) suits you best. Session count is never a rigid one-size-fits-all number; it adapts to your own level and pace.
Do I have to commit to a multi-session package, or can I get just the PDF guide?
There is zero upfront package commitment: live sessions are booked flexibly session-by-session ($69 CAD/hr online or $99 CAD/hr in-person). If you prefer a self-paced written guide instead of live coaching, a standalone $39 CAD PDF option can also be requested for this topic.
Are courses taught in English, Persian (Farsi), or bilingual?
Your choice: every session with Iman Adlkhah can be conducted 100% in English, 100% in Persian (Farsi), or naturally bilingual with industry terminology.
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