Pre-Light First, Calm Set Atmosphere
Dial framing, focus, lighting, and audio levels on a stand-in first so nervous clients never sit under hot lights watching you troubleshoot menus.
Filmmaking & Commercial Video
Program #062 · Filmmaking
✓ Free Online Intro Included
Directing Non-Actors, Founders & Specialists on Camera
Help camera-shy business owners, doctors, consultants, and team members drop stiff memorized delivery and speak with calm, natural credibility.
Capable professionals who explain their craft effortlessly across a desk often freeze, blink rapidly, stiffen their shoulders, or slip into a flat announcer voice the instant a camera starts recording. Whether you are a filmmaker directing clients or a founder stepping in front of your own lens, great on-camera presence comes from set psychology and process: finishing technical lighting before the speaker sits down, choosing the right eyeline, replacing word-for-word memorization with conversational prompts, and guiding breath and posture calmly.
✓ Free Online Introductory Session
Start with a free online intro consultation for this course: we review the syllabus together, clarify how many sessions you need based on your goals and pace, and decide whether continuing Online ($69 CAD/hr) or In-Person ($99 CAD/hr) suits you best.
First Session
Free Online Intro
Session Rates
$69/hr Online · $99/hr In-Person
Course Structure
Tailored to Your Level & Pace
Instructor & Language
Iman Adlkhah · EN & Persian
Prefer just the written framework instead of live sessions? A standalone $39 CAD PDF guide option can also be requested for this course: select the PDF option below.
Looking for a turnkey production crew in Toronto instead of 1-on-1 training? See our Toronto Video Production Packages, Special Studio Bundles, and recent Reels on @tehranto.plus on Instagram.
Course Learning Pillars
Core Capabilities Developed in This Course
Every learner starts from a different background. These are the core capabilities this course develops, paced to your goals across the sessions we plan together.
Direct-to-Lens vs Off-Axis Interview Eyelines
Recognize when a speaker connects best looking straight into the lens versus speaking 15 degrees off-axis to an attentive human listener.
Conversational Prompts Over Script Memorization
Break stiff written paragraphs into natural spoken thoughts and follow-up questions that pull real conviction and clear edit points.
Posture, Hands, Breath & Self-Directing Habits
Ground fidgeting hands and swivel-chair sway gently, and apply practical self-coaching methods when filming your own founder videos alone.
Course Syllabus
Core Concepts & Topics Covered
Below are the main concepts and topics covered in this course. In your Free Online Intro Session, we align the exact depth and number of sessions to your experience and goals.
Topic 01
On-Set Psychology, Pre-Lighting & Eliminating Red-Light Freeze
Designing the physical environment and first minutes on set so non-actors feel respected, unhurried, and safe.
- Completing camera, light, and mic checks before bringing the speaker into position
- Starting the recording unobtrusively inside warm-up conversation instead of shouting intimidating countdowns
- Turning self-view monitors away when speakers become overly self-critical
Topic 02
Conversational Interviewing & Line-by-Line Prompting
Drawing concise, vivid answers and strong short-form hooks from specialists without making them sound rehearsed.
- Sitting right beside the matte box at exact eye level to keep off-axis eyelines intimate
- Rewriting stiff corporate claims into plain 'how you explain it to a client' answers
- Feeding short spoken beats with clean silence before and after each line for the editor
Topic 03
Body Language, Voice Pacing & Constructive Redirection
Adjusting posture, energy, and vocal rush through positive physical cues instead of vague criticism.
- Swapping rolling swivel chairs for planted seating and natural forward torso lean
- Slowing rushed speakers through exhale resets and intentional sentence endings
- Capturing three distinct tonal variations on key hooks without tiring the talent
Topic 04
Self-Directing Techniques for Solo Founders & Educators
Building repeatable habits for speaking directly into your own camera lens alone in your office or studio.
- Speaking to one specific real client in mind instead of broadcasting to a crowd
- Using three-word bullet prompts taped beneath the lens barrel instead of full scripts
- Reviewing playback constructively for vocal warmth, eye stability, and concise pacing
Course Reference Overview
On-Camera Non-Actor Coaching Reference
Core practical benchmarks and standards covered as part of this course's curriculum.
| Observed Challenge | Underlying Cause | Practical Director Adjustment | On-Screen Result |
|---|---|---|---|
| Flat, Robotic Voice | Trying to recite memorized written sentences verbatim | Put the script down and ask a plain conversational follow-up question | Natural vocal inflection and genuine conviction |
| Darting or Rapidly Blinking Eyes | Searching memory for paragraph two while feeling judged | Shorten beats to one thought at a time and hide any self-view screen | Steady, trustworthy eye contact |
| Rocking or Chair Spinning | Nervous energy channelled into a wheeled office chair | Use a stationary chair with both feet grounded and hands resting naturally | Stable framing that supports clean punch-in cuts |
| Trailing Off at Sentence Ends | Looking away in relief before finishing the final word | Coach holding calm eye contact for one full beat after the final word | Confident closes and clean audio edit handles |
Start With Your Free Intro Session
Book Program #062: Directing Non-Actors, Founders & Specialists on Camera
Choose a time for your Free Online Intro Session to map out your course path, or book an Online ($69/hr) or In-Person ($99/hr) session directly, or request the $39 CAD PDF guide option.
1. Choose Option & Preferred Time (ET)
Standalone PDF Guide Option ($39 CAD)
If you prefer to study the written framework and reference checklists of this course on your own instead of live coaching sessions, enter your details on the form to request the $39 CAD PDF edition. We will coordinate and send your payment link and PDF guide via email or WhatsApp.
Program FAQ
Common Questions
I am a founder or specialist who feels uncomfortable seeing and hearing myself on camera; can I take this course for my own speaking presence?
Yes, this course serves both filmmakers who direct clients and business owners, doctors, realtors, or educators who want to feel natural on their own videos. In our Free Online Intro Session, we discuss whether your priority is coaching clients from behind the camera or building your own calm on-camera delivery.
How does the Free Online Intro Session work, and how many sessions will I need?
Every course begins with a Free Online Introductory Session where we review the core syllabus together, evaluate your current background and goals, and map out how many sessions you actually need and whether continuing Online ($69 CAD/hr) or In-Person ($99 CAD/hr) suits you best. Session count is never a rigid one-size-fits-all number; it adapts to your own level and pace.
Do I have to commit to a multi-session package, or can I get just the PDF guide?
There is zero upfront package commitment: live sessions are booked flexibly session-by-session ($69 CAD/hr online or $99 CAD/hr in-person). If you prefer a self-paced written guide instead of live coaching, a standalone $39 CAD PDF option can also be requested for this topic.
Are courses taught in English, Persian (Farsi), or bilingual?
Your choice: every session with Iman Adlkhah can be conducted 100% in English, 100% in Persian (Farsi), or naturally bilingual with industry terminology.
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