Discovery-to-Argument Synthesis
Distill rough meeting notes or call transcripts into the client's exact bottleneck, cost of inaction, and desired commercial outcome.
Transform raw discovery-call notes into persuasive client narratives, clear tiered scope tables, and uncluttered executive slide decks.
Promising client opportunities go cold when writing a custom proposal drags across an entire week, yet one-click AI presentation generators spit out noisy templates crammed with tiny bullet lists and irrelevant stock graphics. Decision-makers sign when they feel accurately understood and see a clear, low-risk path forward. In this course, we separate persuasive thinking from slide decoration: synthesizing discovery notes in Claude, scoping deliverables and tiered CAD pricing cleanly, applying one-idea-per-slide visual hierarchy, and finishing executive decks.
Start with a free online intro consultation for this course: we review the syllabus together, clarify how many sessions you need based on your goals and pace, and decide whether continuing Online ($69 CAD/hr) or In-Person ($99 CAD/hr) suits you best.
Prefer just the written framework instead of live sessions? A standalone $39 CAD PDF guide option can also be requested for this course: select the PDF option below.
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Every learner starts from a different background. These are the core capabilities this course develops, paced to your goals across the sessions we plan together.
Distill rough meeting notes or call transcripts into the client's exact bottleneck, cost of inaction, and desired commercial outcome.
Define inclusions, revision boundaries, project milestones, and three structured CAD investment tiers so buyers compare value instead of haggling.
Replace dense paragraphs with assertion-evidence headlines, scannable comparison grids, and calm editorial whitespace.
Anticipate tough financial or operational buyer questions ahead of time and pair written PDFs with concise asynchronous video walkthroughs.
Below are the main concepts and topics covered in this course. In your Free Online Intro Session, we align the exact depth and number of sessions to your experience and goals.
Building the persuasive spine of a proposal or pitch deck in plain text before opening any slide layout software.
Protecting both your studio and your client from misunderstandings through unambiguous scope tables and balanced pricing options.
Turning structured outlines into clean, brand-consistent slides with strong typographic discipline and readable tables.
Preparing for the live boardroom conversation and ensuring proposals still win when forwarded internally to absent partners.
Core practical benchmarks and standards covered as part of this course's curriculum.
| Deck Section | Weak Template Habit | Principled Standard Taught | Decision-Maker Effect |
|---|---|---|---|
| Opening Context | Five slides talking only about your own company history | Immediate mirror of the client's problem and commercial goal | Client feels understood from slide one |
| Proposed System & Scope | Dense nine-bullet walls of vague jargon per slide | One assertion headline + three clear phase or deliverable cards | Clear grasp of what happens and what gets delivered |
| Timeline & Investment | Single take-it-or-leave-it lump sum at the end | Structured three-tier CAD comparison with clear milestone schedule | Shifts conversation from price haggling to scope fit |
| Proof & Kickoff Path | Ending abruptly on a generic 'Thank You / Questions?' slide | Relevant case proof paired with explicit approval and kickoff steps | Friction-free path to project sign-off |
Choose a time for your Free Online Intro Session to map out your course path, or book an Online ($69/hr) or In-Person ($99/hr) session directly, or request the $39 CAD PDF guide option.
We adapt directly to the presentation environment your company, agency, or university program uses. Many learners pair Claude for narrative synthesis with Gamma or Figma for fast layout prototyping, then export clean editable `.pptx` or Google Slides master decks. In your Free Online Intro Session, we review your current proposals or decks and tailor the sessions around your preferred toolset.
Every course begins with a Free Online Introductory Session where we review the core syllabus together, evaluate your current background and goals, and map out how many sessions you actually need and whether continuing Online ($69 CAD/hr) or In-Person ($99 CAD/hr) suits you best. Session count is never a rigid one-size-fits-all number; it adapts to your own level and pace.
There is zero upfront package commitment: live sessions are booked flexibly session-by-session ($69 CAD/hr online or $99 CAD/hr in-person). If you prefer a self-paced written guide instead of live coaching, a standalone $39 CAD PDF option can also be requested for this topic.
Your choice: every session with Iman Adlkhah can be conducted 100% in English, 100% in Persian (Farsi), or naturally bilingual with industry terminology.
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